Benjamin Thornton

Designing the graphics & wayfinding for an immersive AR experience in the heart of London.




BBC Green Planet


Problem
To simplify and make the Green Planet experience easy to understand and accessible to the masses.

Solution
A simple and elegant wayfinding identity that lets the experience shine inside, while having fun on the outside, letting the public have a glimpse inside and grow curiosity.

Wayfinding / Exhibition design / Icon design




Signage allows the visitors to move around the exhibit easily and without distraction. The addition of using repurposed timber was used to keep the project as sustainable as possible.
The windows on Piccadilly Circus became advertising space for the exhibition, both in the build up and also during the time it was open.

Team
Creative Directors: Jeff Knowles, Nick Hard
Designers: Jeff knowles, Ben Thornton

Index

Next →

©Benjamin Thornton