Designing the identity for a new campus in Bellevue.
Merge
Those working on Merge wanted an identity that had a sense of energy, invitied connection and participation, but also felt grounded and thoughtful. While also bringing in elements of the nature that surrounds the area.
Solution
Inspired by the forms of the campus — the facade and the 'side by side' nature of its customers and visitors, the identity emanates movement and energy, while being grounded in order and logic.
Brand identity / Place branding / TOV / Brand roll out / Icon design
The Merge campus is made up of 4 distinct buildings, separated by a centre plaza area in the middle.
The aim of the identity was for each building to have its own distinct identity, that would ultimately Merge into one.
Creative Directors: Jeff Knowles, Nick Hard
Designer: Ben Thornton