Building a platform that elevates the next generation of creatives
The Arena (2019-2021)
Founded in 2019 by myself and Dom Edwards, The Arena was born out of collaboration and a need for change.
We wanted to create a forward-thinking community that pushes every individual to reach their full creative potential. A safe space to share stories of vulnerability and failure as we learn from our mistakes. A platform to shine a light on those working tirelessly, fighting to be in The Arena, and a hub for sharing knowledge, opportunities and guidance.
My involvement was from 2019 till late 2021 and involved bringing the initial concept and brand to life, as well as conducting interviews, talks, writing and designing the various articles on web and social media.
Alongside this we pushed the mentoring aspect, conducting a comprehensive mentoring scheme that took established creatives from industry and paired them with mentees from the Arena community.
Brand identity / Social / Motion design / Coywriting / Community engagement
One of the main iniatives that The Arena encompased each year was the mentoring sheme.
Assets were made to bring these to life, such as highly colourful and energetic illustration and animation to entice new graduates to join from our social media platforms.
Founders: Dom Edwards, Ben Thornton
Designers: Dom Edwards, Ben Thornton