HYDA helmets. Built for water.

HYDA Branding

Problem
HYDA is a trailblazer in water sport safety, creating helmets designed for those who live and breathe the ocean. With every wave, they’re redefining both safety and the sport itself.

They came to us with a need to launch a new helmet and brand to market, all in a short timeframe. The brand needed to be simple and recognisable, easy to implement and easy to understand its benefits on the water.

Solution
Collaborating closely with the HYDA team, we reimagined the brand from the ground up, crafting a bold, high-energy identity that reflects its leadership in water safety.

Brand identity / Brand strategy / Icon design / Brand roll out / Motion design / Digital design / Art direction / Packaging / Helmet design

Hyda logo

The HYDA logo integrates the Trident ‘Y’ logo is more than a symbol - it's their commitment to safety etched in every product. The trident is linked to ancient gods of the sea, representing dominance over the oceans. In modern surf and ocean cultures, the trident symbolises strength, courage, and protection for those who face the power of the sea.

Trident wave

The Trident repeat wave pattern was designed as a bold and dynamic visual asset, adaptable for both motion and static applications. Reinforcing HYDA’s identity within its natural environment, the ocean where these helmets truly belong.

Icon system

HYDA needed a clear and simple way to convey the unique qualities of its helmets. To achieve this, we designed a suite of icons that were applied across all touchpoints, helping to communicate the story at a glance.

In action

Shooting the helmets in action is what really makes the brand come alive. The HYDA crew headed out to Rocky Point and Pipeline in Hawaii to capture fresh, on-the-ground content across three core themes: Lifestyle, Product, and In-Action.

Brand output

Working alongside HYDA team, we brought the visual brand to life across every touchpoint, including digital, social, helmet graphics, packaging, and marketing, creating a fully connected brand experience.

Coanda

The Coanda logo captures the sensation of wind in motion, symbolizing speed, agility, and aerodynamic efficiency. Inspired by the Coanda effect, its fluid lines and sweeping curves reflect the helmet’s lightweight design and the dynamic power of air in motion.

Team
Designers: Jeff Knowles, Ben Thornton, Nick Hard

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©Benjamin Thornton